WHAT WE DO
Founded on the back of 50 years of fashion retail and 25 years of online retail & digital brand building, our goal is to continue to build a direct to customer, niche brand house.
Our experienced management team understand all facets of ecommerce and digital customer acquisition, continuing to evolve the consumer proposition to better target our core customers. The core competencies of the team extend from buying and NPD, fast paced - operations & logistics to consumer marketing & brand building.
The niches we serve are Women’s Sports Bras, Lingerie and Children’s Outdoor & Learning; these sectors have advantages as specialist pureplays. Divisionally we are structured into two key pillars.

boobydoo is the UK’s biggest online sports bra retailer.
We stock over twenty sports bra brands that have been tried
and tested by our dedicated, specialised team. Our mission is
to help every active woman find a sports bra that fits her and supports her on her fitness journey. We proudly range sports bras from A-K cup, 28-52 band.


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Spotty Otter is a Multi Award Winning Direct to Customer Premium Children’s Clothing and Footwear Brand. Spotty Otter, the top-spec, non-boring, ultimate outdoor clothing daringly designed and meticulously made exclusively for kids!




Little Hotdog Watson was born out of a mum’s frustration on a family trip. Today, it is driven by a passion to protect curious minds while encouraging boatloads of fun & adventure. Little Hotdog Watson create long lasting, sustainably made products that encourage spending time outside for mental health and fun.

RECENT AWARDS









