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WHAT WE DO

Founded on the back of 50 years of fashion retail and 25 years of online retail & digital brand building, our goal is to continue to build a direct to customer, niche brand house. 

Our experienced management team understand all facets of ecommerce and digital customer acquisition, continuing to evolve the consumer proposition to better target our core customers. The core competencies of the team extend from buying and NPD, fast paced - operations & logistics to consumer marketing & brand building. 

The niches we serve are Women’s Sports Bras, Lingerie and Children’s Outdoor & Learning; these sectors have advantages as specialist pureplays. Divisionally we are structured into two key pillars.

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SPORTS

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boobydoo

boobydoo is the UK’s biggest online sports bra retailer.

We stock over twenty sports bra brands that have been tried

and tested by our dedicated, specialised team. Our mission is

to help every active woman find a sports bra that fits her and supports her on her fitness journey. We proudly range sports bras from A-K cup, 28-52 band.

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Sportjock was first developed in the US nearly 30 years ago, but today Sportjock continues to offer a high comfort sports bra providing women with the support they need in their everyday active life. 

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We distribute Shock Absorber across UK & Europe in both B2B and D2C channels. Shock Absorber with a heritage stretching back to 1994 is still seen as one of the industries leading brands.

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CHILDRENS

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littletrekkers

Spotty Otter is a Multi Award Winning Direct to Customer Premium Children’s Clothing and Footwear Brand. Spotty Otter, the top-spec, non-boring, ultimate outdoor clothing daringly designed and meticulously made exclusively for kids!

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Multi Brand Children’s Clothing and Footwear Retailer. Little Trekkers is home to a portfolio of over 50 of the best brands from around the world to offer the best possible choice to our customers. We live to equip their adventures, from child carriers to swimming aids, clothing to footwear.

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Little Hotdog Watson was born out of a mum’s frustration on a family trip. Today, it is driven by a passion to protect curious minds while encouraging boatloads of fun & adventure. Little Hotdog Watson create long lasting, sustainably made products that encourage spending time outside for mental health and fun.

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awards

RECENT AWARDS

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Loved By Parents Awards 2021 - Gold.png
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contact

GET IN TOUCH

We'd love to hear from you

01335 348015

TRADING ADDRESS

 

Unit 12 Parker Centre Ind. Est. Mansfield Road, Derby DE21 4SZ

REGISTERED ADDRESS

 

10 St John St, Ashbourne, Derbyshire, DE6 1GH

Copyright © Active Apparel Group Ltd 2023. Company number 11173403

Terms & Conditions

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